Caitlin Friedman
and Kimberly Yorin

The Girl’s Guide to Being a Boss
(Without Being a Bitch)

Talk • Booksigning

So, you finally got that promotion. You’re the boss now. The supervisor. The manager. The captain. The taskmaster. Those days of taking orders, running errands, and clock-watching are over. As exciting as all this might seem, once the rush of the promotion is over, you might be scratching your head wondering exactly what to do. Being the boss is never easy, but it's twice as hard for a woman. It seems like there's no middle ground. Either you're the dragon lady who rules with an iron fist or the mousey girl who gets drowned out at every meeting. When a woman wields authority and dares to make tough decisions, how often is the "B-word" bandied about by her employees? How can she strike that balance between pushover and dictator?

Fear not. You can do the job. All you need is a little helpful advice to send you on your way. As chiefs of their own PR firm, YC Media, Caitlin Friedman & Kimberly Yorio share valuable advice, smart suggestions, and true stories on succeeding at the top.

Caitlin Friedman is a public relations and marketing professional with more than twelve years of consumer, food and beverage, publishing, and television-production experience. In 2001, she partnered with Kimberly Yorio to form YC Media, a full-service public relations and marketing firm based in downtown Manhattan.
Kimberly Yorio has forged a reputation as a keen marketer specializing in the development of strategic publicity and promotions campaigns for cookbooks, restaurants, chefs, and other food-related personalities and products

In case of rain, this event will be moved to the Coliseum Books Café.

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